There’s A New Best-Selling Non-Tesla EV On The Block

• General Motors sold nearly 28,000 Equinox EVs so far this year. 
• That makes it the best-selling non-Tesla EV through the first half of 2025, unseating the Ford Mustang Mach-E. 
• The Equinox EV brings a combination of low price and long range that the EV market has been missing in America. 

For years, America’s car market has been a one-brand show. Tesla kicked off this industry and sells about as many EVs each year in the U.S. as all other automakers put together. 

Tesla’s Model 3 and Model Y have comfortably held the top two sales spots for years. But other players are rising up the ranks, as they put out great EVs and start to sell electric cars in serious volumes. And a new vehicle just nabbed the coveted spot of the best selling non-Tesla EV: the Chevrolet Equinox EV. 

Photo by: Patrick George

In the first half of 2025, this Chevy unseated the Ford Mustang Mach-E, last year’s top dog among brands not run by Elon Musk. From January through June, General Motors sold 27,749 Equinox EVs, the automaker announced this week. Sales of the Mach-E dropped by 2% to 21,785 in the first half—due in part to a recall. 

Assuming sales continue to gain some steam, the Equinox EV may finish the year as the best-selling non-Tesla ever. That record is currently held by the Chevy Bolt EV and EUV twins, which racked up 62,000 sales in 2023 before GM suddenly axed them from its lineup. Or, if you consider those to be two different models, the Mach-E takes the cake with 51,745 units sold last year. 

The Equinox EV’s epic rise shows that America’s plug-in car market is growing up. It’s not all about Tesla anymore, as other automakers build real scale and put up serious sales numbers. Fifty or 60,000 units sold in a year is nothing to sneeze at—even if it isn’t the hundreds of thousands that Tesla’s top sellers rack up.

The Ford Mustang Mach-E was America’s third most-popular EV last year, after Tesla’s Model Y and Model 3. 

Photo by: Patrick George

And it’s not all about luxurious spaceships either. There’s room at the top for honest, affordable and attractive EVs with great range. That’s something that really has never existed in the U.S. EV market before, so it stands to reason that the Equinox is taking off. 

Starting at $34,995, the Equinox EV costs less than the Mach-E and currently qualifies for $7,500 on the hood from the federal government. So it should have a much larger addressable market. Plus, it delivers a stellar estimated range of 319 miles, even in the base model. That’s not just a good result for the price, it’s good, period.

That appealing combination earned the Equinox EV our Breakthrough EV of the Year award in 2024. In theory, the little crossover has a lot of headroom to grow into. But the Trump administration’s policies also threaten to derail this affordable hero of the EV market. 

The Equinox EV is made in Mexico (hello, tariffs!). And Congress voted on Thursday to kill the $7,500 EV tax credit at the end of September, eliminating a big driver of EV sales and a large part of the Equinox’s value proposition.

The rest of 2025 and beyond could look very different for electric cars; we’ll have to see how the winners and losers shake out. 

Contact the author: Tim.Levin@InsideEVs.com