Why The Lucid Gravity Isn’t Selling (Yet)

• Lucid had delivered just nine units of the Gravity by the end of Q2.
• The automaker began production of the vehicle in early December 2024.
• Interim CEO Marc Winterhoff admits Lucid isn’t “where it wants to be” with Gravity production, but says the company is working to improve it in the second half of the year.

Lucid really wants the Gravity to be its moment. The Air sedan? It’s pretty, it’s fast and it gets a hell of a lot of range. It’s also a sedan—an expensive one at that—which isn’t exactly the best-selling form factor vehicle these days. To fix that, Lucid decided it was going to tap into America’s insatiable appetite for SUVs, and pitched the Gravity as its ticket to relevance.

Unfortunately, things aren’t going exactly to plan. According to Automotive News, Lucid has only managed to register 9 (yes, single digits) Gravity SUVs in the U.S. Which, if we’re sticking with the space theme here, also happens to be the same number of planets in our solar system if you still count Pluto.

Photo by: Lucid Motors

That number comes from S&P Global Mobility data, which covers registrations through June. Lucid first began production of the Gravity on December 5th, which means S&P’s data covers the 6 months and 25 days between the first Gravity rolling off the line and the end of the second quarter.

If we’re being fair, Lucid has only technically been delivering customer cars since the last day of April, which means that it took Lucid 146 days to arrange the delivery of the first customer car. And since then, in the remaining 61 days before the end of the quarter, Lucid delivered just 9 vehicles—or about one vehicle per week. Still not a great look.

We reached out to Lucid to confirm these numbers, but didn’t hear back at the time of writing.

This news echoes what Lucid warned about during its earnings report for the second quarter: it’s “not where it wants to be” with Gravity production.

“I feel that it is important to acknowledge that we are not where we want to be with Lucid Gravity production relative to our target at this point in the year,” said Lucid’s interim CEO, Marc Winterhoff, during the company’s earnings call. “However, our team has been working very hard all year to address bottlenecks in our supply chain and improve manufacturing efficiency. I’m happy to say that we have overcome most of these issues and are beginning to ramp up Lucid Gravity production.”

Lucid says that it anticipates Gravity production will ramp during the second half of the year, noting that the automaker believes it has solved the supply chain bottlenecks (like Chinese-sourced rare earth magnets) contributing to the production delay. It also says that the company is working to improve manufacturing efficiency.

But only nine cars in nearly seven months of production? Ouch.

The delay doesn’t seem to have phased Lucid very much. Its original production target for 2025 was 20,000 units. It has since cut that number down to “between” 18,000 and 20,000 units. The Lucid Air, according to S&P, had 4,780 registrations during the first half of 2025, which is an increase of 52% year-over-year. That leaves a lot of room for the Gravity to fill if Lucid plans to hit even its revised target.

Winterhoff’s bet is that Lucid will hit the ground running for the second half of the year. More suppliers delivering those magnets for the drive units, more trucks leaving the factory and (most importantly) more Gravities in actual custom driveways. First impressions matter, though, and right now the Gavity’s big debut feels a bit more like a SpaceX-style sputter than a true lift-off.

All of that being said, it’s hard to deny that the Gravity is still an appealing car. Lucid has the tech and the design chops to back up its work, even if its SUV is a bit slow to the road. The Gravity does need to find its market quickly; otherwise, it risks becoming another one of those great cars that missed its moment.